IZ IT???

Our First Write-up!!!

2010-06-30T16:49:00.000-07:00

From SFWeekly's SFoodie Blog:

Meet the IZ IT Taco Truck: Chinese Fried Chicken, Spam Musubi, and a Family Legacy

By John Birdsall, SFoodie Editor, Wed., Jun. 30 2010 @ 12:07PM

The menu blends owner Kamyn Kong's Hawaiian and Chinese American pedigree.

Like Broadway shows, some of the best food trucks open out of town. In Brisbane yesterday, IZ IT Fresh Grill was merely the latest to make its debut. The mobile startup is specializing in Chinese-style fried chicken drumsticks it calls "the Icon," Spam musubi ("Spammers"), and tacos named "Kickers" that take look to Hawaii for inspiration.

That's entirely appropriate, given the owner's pedigree. Kamyn Kong grew up in Honolulu, while her husband had grandparents whose Clement Street deli ― Kwong Shing Market ― achieved modest local fame for its five-spice-scented fried chicken, the same recipe Kong revived for IZ IT. (Kwong Shing shuttered some five years ago.) "The recipe's been in the family for over 50 years," says Ed Chui, Kong's brother-in-law, and co-proprietor of street-food vendor Adobo Hobo.

As for IZ IT's Kickers, its tacos, the meat has what Chui calls a Hawaiian marinade, topped with tomato salsa spiked with fish sauce and sesame oil. Spam for the musubi Spammers, too, takes a turn in the marinade, before meeting up with rice and furikake. Look for IZ IT to roll out a tsukemono-inspired Japanese cabbage salad in coming weeks, as well as a rice platter with chicken.

Chui and his Adobo Hobo partner, Jason Rotairo, helped out on the truck for IZ IT's rollout yesterday ― Chui says they're weighing some sort of future collaboration. Meanwhile, Adobo Hobo's on board for Friday's second installment of Off the Grid at Fort Mason. As for IZ IT, it's working to get its S.F. permits lined up for a future city debut. The truck's taking a break today, but plans to roll out again on the Peninsula tomorrow ― find out where via Twitter. Find it on Facebook, too.

And the name? Chui says it's a nod to S.F. slang. "It's what you say instead of 'Really?' when somebody tell you something. You say, 'Iz it?'" Really?

Read whole article for SFoodie here: http://blogs.sfweekly.com/foodie/2010/06/meet_the_iz_it_taco_truck_chin.php

IZ IT Debuts!!!

2010-06-30T16:42:00.000-07:00

Yesterday marked the debut launch of IZ IT!!! 8000 Marina Blvd in Brisbane got a chance to find out IZ IT good?

Ed and Jason from the world famous Adobo Hobo were on board to help with the launch.

Thanks to everyone who came out and look out for us at 8000 Marina Blvd weekly starting next week.

More pics below:

We're open!!!

Our VERY FIRST customer, Mark.

Our first line!!!

The line is growing!!!

A young fan.

Inside the lab with Adobo Hobo's Jason on the grill and Ed on the prep.

The Spammer

2010-06-23T10:02:00.000-07:00

The Spammer:

The Spammer

This secret homestyle musubi is sooo good, you'll be spammed out all over with just one bite! Perfect for a mid-day snack or meal!!!

Just one taste and you'll know, IZ...good!!!

The Kickers

2010-06-16T14:39:00.000-07:00

The Kickers:

Chicken Kicker

Steak Kicker

Tofu Kicker

This ain't no taco!!! The name speaks for itself. Just one taste and you'll know why this dish is called "The Kicker"!!!

Like things spicy? Want a boost? Just ask to have it "Kicked Up"!!!

The Icon

2010-06-16T14:02:00.000-07:00

The Icon:

"The Icon"

Glorious

The Icon Platter

The Icon is better known as "Kwong Shing's Fried Chicken"!!! Kwong Shing was a small delicatessen established in the Richmond District of San Francisco and was in business for over 35 years. The Fried Chicken has our family's secret recipe and if you grew up in the avenues, you'll know what Kwong Shing's fried chicken is all about!!!

Light, crispy, bursting with juices, The Icon is served either a la carte or as a platter (with rice, and side of our special Asian salad).

Tip: Best when eaten piping hot!!! IZ...good!!!

Here we go...

2010-06-16T12:22:00.000-07:00

Truck?

Check.

Menu?

Check.